Nexus Global Youth Summit

 

Nexus Global Youth Summit

NEXUS, AN ORGANIZATION OF THE UN, IS A GLOBAL MOVEMENT TO BRIDGE COMMUNITIES OF WEALTH AND SOCIAL ENTREPRENEURSHIP. WITH THOUSANDS OF MEMBERS FROM 70 COUNTRIES, WE WORK TO UNITE YOUNG INVESTORS, SOCIAL ENTREPRENEURS, PHILANTHROPISTS AND ALLIES TO CATALYZE NEW LEADERSHIP AND ACCELERATE GLOBAL SOLUTIONS.

BACK STORY

Founded in 2011, Nexus has hosted over 20 summits across six continents to connect young people from diverse backgrounds and link communities that would otherwise never meet. Nexus also conducts research and provides thought leadership to facilitate collaboration and build a global culture of philanthropy. 

Why now? With the world is at a crossroads, social and environmental tensions are growing. Technology has made the global village increasingly interconnected and interdependent.

 

People around the world are seeking transformative ideas, new resources, and new leadership to ensure a more peaceful and sustainable future. And, through NEXUS, younger generations rise to meet the challenge.

 

DESIGN & AESTHETIC

I was given the opportunity to design the program this years 6th Annual Global Youth Summit. Based on that, I used the hexagon from their logo to create this mountain shape, using specifically 6 hexagons, highlighting the "summit" in yellow. As far as typography goes, the only font family used throughout this entire piece is Helvetica, a decision made by the UN due to its international use. The layout for this program is very simple, and contained within the proportions of the golden ratio.

Edlavitch DCJCC

 

Edlavitch DCJCC

 

— Find Your Center

 
Overview

The Edlavitch DCJCC is the Jewish community's address in our Nation's Capital, providing uniquely urban educational, social, cultural, and fitness programs to the DC community inside and outside the beltway. 

 Open to all, with the mission of building and preserving Jewish identity, they promote community heritage, tradition and values through a wide variety of social, cultural, recreational, and educational programs and services. The Center accomplishes these goals in ways that reflect the unique location and role of the Center in the nation's Capital and the many contributions of the American Jewish community in the United States.

 
Visual Identity

With all of this in mind, as well as the board members' request to make sure that the logo is not too Jewish and more DC centric, I created a mark that combines the DC flag with the Star of David, as well as an E for the generous donation of the Edlavitch family. 

 
Aesthetic

The EDCJCC lives at the intersection between things that might otherwise seem contradictory. How can an organization have the sophistication of high art while also feeling warm? How can an organization be hip while also being comfortable? Oftentimes modern styles oppose warm, comforting atmospheres. So to an untrained eye, these sentiments seem on polar ends of a spectrum. However, that unique position is where the magic happens. It is these contradictions that create a unique brand that combines the best of otherwise differing worlds. It is the epicenter of all of these elements that makes the EDCJCC special.