The Women's IT Leadership Alliance (WILA) is an organization within the DC office of AARP. This project had a quick turn around time, so I made more iterations than concepts, but here's the one that I pitched. It really came about when I was working on my font company, Vocal, where fonts are created based on typography made for cause and advocacy marketing materials. And during my research (I promise there's an ending to this), I found an image from a Women's Rights march where a group of women are carrying this giant banner that reads "WOMEN OF THE WORLD UNITE." And I felt that the message matched perfectly with the name, and not only that, but the peculiar hand crafted aesthetic felt a bit like something you'd find when writing code.
As far as the icon goes, they are essentially these <> which are used to group bits of content together. I used that mark to create a series of quotes based on html tags that would really speak to the brand.