Edlavitch District of Columbia Jewish Community Center
The Edlavitch DCJCC is the Jewish community's address in our Nation's Capital, providing uniquely urban educational, social, cultural and fitness programs to the DC community inside and outside the beltway. Open to all, with the mission of building and preserving Jewish identity, they promote community heritage, tradition and values through a wide variety of social, cultural, recreational, and educational programs and services. The Center accomplishes these goals in ways that reflect the unique location and role of the Center in the nation's Capital and the many contributions of the American Jewish community in the United States.
Announced on December 2nd, a $6.5 million donation was made to the Washington DC Jewish Community Center, the largest gift the center has ever received, and according to CEO Carole Zawatsky, it also is one of the largest ever given to a JCC that is similar in size to the one in the District of Columbia.
In honor of the most generous donation in JCC history, the entire DCJCC, from it's building to its programming will bear the Edlavitch name (source). And with these events came the need for a rebrand.
With all of this in mind, as well as the board members' request to make sure that the logo is not too Jewish and more DC centric, I created a mark that combines the DC flag with the Star of David, as well as an E for the generous donation of the Edlavitch family.
To enhance brand recognition, and would be placed inside bus shelters and metro stations within the area.
Lastly, I designed the website based on the bright color palette of early applications. To explore the site, click the big button below:
Client: Edlavitch DCJCC and Spark Experience
Industry: Marketing and Non-profit
Scope: Advertising, Branding, Fashion, Product