Panasonic — Cut Out the Darkness
I was invited by Behance Japan to participate in an International Contest to create a beautiful design that fits to the topic "Luminary Zoo", through the construction of an animal illustration for a solar-powered lantern. The project was organized by Panasonic to bring light to communities that currently don't have access to electricity.
Concept & Design
This design is based on the significance of 1,000 origami cranes. In Japanese folklore the folding and presenting of 1,000 origami cranes signify long life and happiness.
The story of Sadako Sasaki, a courageous child afflicted with leukemia as a result of the dropping of the atomic bomb on Hiroshima, added new meaning to folding 1,000 origami cranes. As she lay dying, Sadako prayed for world peace, a world in which no one would suffer the devastating effects of radiation caused by atomic weapons. She began folding 1,000 cranes in the hopes of having long life and happiness, but it soon became clear, her life would be short. However, she never gave up hope for a peaceful and safe world.
She wrote “I will write PEACE on your wings and you will fly all over the world.”
Now 1,000 origami cranes also represents commitment and prayer for peace. Through Sadako’s brave words, 1,000 origami cranes have become a symbol of peace as well as a wish for long life and happiness.
Client: Panasonic, Behance Japan
Industry: Design, Technology