R.I.P. Muhammad Ali

Arguably boxing's most celebrated athlete, heavyweight champion Muhammad Ali was also known for his public stance against the Vietnam War, racism, and his longtime battle with Parkinson's disease.

  • Back Story

    Born Cassius Clay in Louisville, Kentucky, in 1942, Muhammad Ali became an Olympic gold medalist in 1960 and the world heavyweight boxing champion in 1964. Following his suspension for refusing military service, Ali reclaimed the heavyweight title two more times during the 1970s, winning famed bouts against Joe Frazier and George Foreman along the way. Diagnosed with Parkinson's disease in 1984, Ali devoted much of his time to philanthropy, earning the Presidential Medal of Freedom in 2005. He died on June 3, 2016, in Phoenix, Arizona.

    Muhammad Ali was one of the greatest inspirations in my life. I never had the opportunity to meet him, but his words still had a great impact on me, and I don't believe any athlete will ever come close to touching the lives of so many. In honor of The People's Champ, I created this logo series.

  • Design & Aesthetic

    To spell "ALI," I used a font known as Champion, by Hoefler Type, set in what they call "Heavyweight." This was done as a nod to Muhammad Ali's title as Heavyweight Champion of the World. The spaces within the letter A were filled in so that images from his photogenic history could take their place, making the A act as a spotlight. 

Client: n/a
Industry: Sports & Entertainment
Scope: Branding, Fashiong, Illustration
Year: 2016